PRIME OUTDOOR

Effective Date: October 5, 2026

PRIME OUTDOOR LIVING LTD (referred to as “we”, “us”, or “our” in this policy) operates the e-commerce website www.primeoutdoorltd.com, which offers curated reliable outdoor daily goods for everyday explorers, ranging from collapsible buckets, collapsible cups, mini carabiners to other practical outdoor essentials. We are deeply committed to protecting the personal privacy and information security of all users (referred to as “you” or “your”) who access, browse, and use our platform services. This Privacy Policy is formulated in strict compliance with applicable data protection regulations, to clearly explain how we collect, use, store, share, protect your personal information, and detail the rights you hold over your personal data. Please read this policy carefully before using our services. By accessing and continuing to use our website, you acknowledge that you have fully understood and agreed to all terms outlined in this Privacy Policy. If you do not agree with any part of this policy, please stop using our platform services immediately.

1. Scope of Application of This Privacy Policy

1.1 Applicable Objects

This policy applies to all users who use our services through any access channels of www.primeoutdoorltd.com, including but not limited to registered users who create accounts on our platform, temporary visitors who only browse product pages without registering, and business partners who carry out cooperative interactions with our company, whose privacy protection will also follow the principles specified in this policy in addition to their separate special agreements.

1.2 Applicable Services

This policy covers all services provided on our website, including product display, account registration, order generation and transaction processing, payment settlement, logistics distribution, customer consultation, after-sales service, user review publishing, marketing activity participation, and all other e-commerce related functions. When you use third-party jump services embedded on our platform, such as third-party payment portals, social media sharing functions, the privacy protection of these third-party services shall be subject to the corresponding third-party privacy policies. We will only process your relevant personal information within the scope permitted by laws, regulations, or your explicit authorization.

2. Types and Collection Methods of Your Personal Information

We strictly follow the principles of legality, legitimacy, and necessity when collecting your personal information, and we only collect information that is necessary to provide you with complete, stable, and high-quality outdoor product services. Your personal information is collected through the following two main approaches:

2.1 Information You Actively Provide to Us

When you perform operations such as registering an account, placing an order for outdoor gear, contacting our customer service team, participating in platform promotional activities, or publishing product reviews, you may actively provide us with the following categories of information:

• ‌Account Registration Information‌: When you create an account on our website, you need to provide your mobile phone number, email address, and set an exclusive account password. You can also voluntarily fill in your nickname, profile avatar, and other personal profile information for personalized service settings. You can also choose to log in via a third-party social media account, in which case we will only obtain the information that the third-party platform explicitly authorizes you to share, such as your public nickname and avatar.
• ‌Transaction and Order Information‌: When you place an order for products such as our collapsible gardening buckets, titanium keychain clips, or silicone travel cups, you need to provide the consignee’s full name, contact phone number, and detailed delivery address, which are necessary for us to complete the accurate distribution of outdoor gear. We will only obtain the final payment result notification for your payment information, and we will not collect, store or access your full payment account password, bank card full number or other sensitive payment credentials, which are directly processed by qualified third-party payment service providers.
• ‌Customer Service Interaction Information‌: When you contact our support team to consult product parameters, process after-sales requests, or submit service appeals, you may voluntarily provide related problem descriptions, corresponding order numbers, and contact information to help us quickly locate your demand and provide targeted solutions.
• ‌Marketing and Interactive Information‌: When you sign up for our marketing newsletter, participate in platform user surveys, publish product reviews or content after receiving your outdoor gear, you may actively provide your real name, personal photos, text feedback and other content, which we will use to optimize our product selection and display authentic user experiences for other explorers.

2.2 Information Automatically Collected When You Use Our Services

When you visit our www.primeoutdoorltd.com website, our system will automatically collect the following information through technical means, to ensure the stable operation of the platform, analyze user usage habits, and prevent security risks:

• ‌Device and Log Information‌: We will automatically record the device model, operating system version, browser type and version, IP address, access time, page browsing path, product search keywords, click operation records, page stay duration and other access log information of the device you use to visit our website. This information helps us maintain the normal operation of our server, optimize the page loading speed of our outdoor product catalog, and identify abnormal access behaviors.
• ‌Location Information‌: If you actively enable the location permission on your device and authorize our platform to obtain your location data, we will collect your general regional location (such as the city you are located in), which will be used to recommend localized suitable outdoor product solutions for you, and estimate the accurate logistics delivery time of your order. You can turn off the location permission at any time through your device settings, and this operation will not affect your normal use of the basic product browsing and transaction functions on our website.
• ‌Cookie and Similar Technology Data‌: We use Cookie technology to record your login status, the content of your shopping cart, your browsing preferences and other settings, which can greatly improve your browsing efficiency when you revisit our website. You can manage or disable Cookie functions through your browser settings, but please note that turning off Cookies may cause some personalized service functions of our platform to be unavailable or not run smoothly.

2.3 Information Obtained From Legitimate Third Parties

Under the premise of complying with all relevant data protection laws and regulations, we may obtain your related information from legal and compliant third-party cooperative partners. For example, we will receive your payment success or failure notification from the third-party payment institution after you complete the payment operation, or we will obtain the public information you authorized to share from the third-party platform when you choose to use the third-party account to log in. We will combine this part of information with the personal information we legally collect independently, to provide you with a more convenient and seamless e-commerce service experience.

3. Purposes of Using Your Personal Information

All the personal information we collect from you will only be used for the following clearly stated purposes, and will never be used beyond the scope agreed at the time of collection without obtaining your new explicit authorization:

3.1 Provision and Optimization of Our Core E-commerce Services

We use your personal information to complete the full process management of your transaction, including order generation, payment confirmation, distribution scheduling and after-sales follow-up, to ensure that your ordered outdoor gear such as collapsible camping buckets or lightweight carabiners can be accurately delivered to the designated address. Based on your historical browsing records and past purchase records, we will recommend outdoor products that may match your usage preferences, you can always turn off the personalized recommendation function in the “Privacy Settings” of your personal account center at any time. We also rely on user usage data to analyze the performance of our website functions, optimize the page interface design of our product display, and improve the overall response speed of the platform, to bring a smoother shopping experience for every casual outdoor explorer.

3.2 Security and Compliance Protection

Your personal information will be used to identify abnormal operation behaviors on the platform, such as high-frequency abnormal order placement, unusual cross-region account login, so that we can take corresponding risk control measures such as identity verification or temporary transaction restriction in time, to effectively prevent fraudulent activities and protect the property safety of your account. Meanwhile, we may process your necessary personal information when we need to comply with mandatory legal requirements, cooperate with the legal investigation of regulatory authorities, or provide necessary information to judicial organs in accordance with formal legal documents, to safeguard the legitimate rights and interests of ourselves, our users and the public.

3.3 Marketing and User Communication

With your explicit consent, we will push you information about preferential activities, new outdoor product launches, and limited-time discount notifications through methods such as email, in-site notifications, or SMS. You can unsubscribe from marketing messages at any time through the unsubscribe link in the marketing message, or modify the corresponding push permission in the account settings of our platform. We will also invite a small number of users to participate in user experience surveys and product testing activities, to collect your valuable feedback, and further optimize the quality of our outdoor gear and service system.

3.4 Other Purposes With Your Additional Authorization

For any usage scenarios of your personal information that exceed the scope of the above stated purposes, we will send you a separate notice to explain the new usage scenario and purpose, and we will only process your relevant personal information after we obtain your explicit confirmation and authorization.

4. Sharing, Disclosure and Transfer of Your Personal Information

We always adhere to the principle of strictly restricting the sharing scope of personal information, and we will never sell, rent or leak your personal information to any irrelevant third parties for profit. We may share or disclose your personal information only under the following legal and compliant circumstances:

4.1 Sharing With Our Authorized Associated Companies

In order to provide you with consistent and seamless cross-scenario services, we may share the necessary information such as your account ID and order information with our group-affiliated companies. All associated companies that obtain your information will strictly abide by the provisions of this Privacy Policy, and sign a special confidentiality agreement with us to ensure that your personal information will not be processed beyond the authorized scope.

4.2 Sharing With Qualified Third-Party Service Providers

We will only share the necessary personal information with the following types of third-party service partners who provide supporting services for our e-commerce business, and all these partners have signed a strict data confidentiality agreement with us, which clearly prohibits them from using your information for any purpose other than providing agreed services:

• Logistics Service Providers: We will provide the consignee’s name, contact phone number and delivery address to the logistics partner responsible for delivering your outdoor products, which is only used to complete the accurate delivery of your order. All logistics partners will delete your relevant personal information immediately after the order delivery is completed.
• Payment Service Providers: We will transmit the necessary order amount and payment instruction information to the third-party payment institution, to assist you to complete the order settlement operation smoothly. As mentioned earlier, we never obtain or store your payment password or complete sensitive payment information, which is directly and independently processed by the payment service provider.
• Technical Service Providers: We will entrust professional third-party technical service providers to process partial device information and access log data. All this shared information will be de-identified in advance, so that the third-party cannot associate the processed data back to your specific personal identity.

4.3 Legal Mandatory Disclosure

When we receive official and legal documents issued by judicial organs, regulatory authorities with legal jurisdiction, or when we need to perform our statutory obligations such as tax declaration, we will disclose only the necessary personal information as required by law, and we will verify the legality and validity of the relevant documents before performing the disclosure operation.

4.4 Information You Disclose Voluntarily

When you actively publish product reviews, photos and other public content on the comment area of our website, this part of content will be visible to other registered users and visitors of the platform. Please fully consider the personal information contained in the content you voluntarily disclose, and you will bear the corresponding risks of public disclosure by yourself.

5. Your Legitimate Rights Over Your Personal Information

According to applicable data protection laws and regulations, you enjoy the following complete rights over your personal information stored on our platform, and we provide a variety of convenient channels for you to exercise these rights:

5.1 Access and Correction Right

You can log in to your personal account at any time, enter the “Personal Center – Account Settings” page, to view and check all your stored account information, historical order records, delivery address books, and personalized preference settings. If you find that any of your stored personal information is inaccurate or incomplete, you can modify and correct it directly through the account settings page, or contact our customer service team for assistance in completing the correction operation.

5.2 Deletion Right

Under the following circumstances, you have the right to submit an application to us to delete your related personal information: the information no longer has the necessity of retention for the original service purpose, such as the order that has been completed for more than the statutory retention period and no longer needs to be retained for after-sales or compliance audit purposes; our processing behavior of your personal information violates relevant laws and regulations or deviates from the agreement of this policy; you have withdrawn your previous authorization for information processing and there is no other legal basis for us to continue processing your information; or you formally apply to cancel your platform account. You can submit a deletion request through our online customer service channel, we will verify your identity and the legitimacy of the request within a reasonable working period, and feedback the processing result to you in a timely manner, except for the circumstances that are clearly stipulated by laws and regulations that cannot be deleted.

5.3 Right to Withdraw Authorization and Cancel Your Account

You can withdraw any authorization you previously granted to us for personal information processing at any time. You can close the location permission, camera permission and other system permissions on your device, or turn off the corresponding function authorization in the “Privacy Settings” page of your account, or cancel the subscription of marketing information according to the unsubscribe instructions. After you withdraw the corresponding authorization, some specific functions that depend on this part of authorization may not be able to continue to provide services for you, but this will not affect the legality of the information processing operations we have completed before you withdraw the authorization.
You can also apply to cancel your entire platform account through the “Personal Center – Account Security” page. Before the account is officially cancelled, you need to confirm that there are no unfinished orders in your account, no outstanding payments, and no ongoing disputes or appeals. After your account is successfully cancelled, we will delete all your personal information as required by law, except for the information that we are required to retain in accordance with the mandatory provisions of relevant laws and regulations.

5.4 Restriction of Processing Right

If you believe that there are potential safety risks in our processing of your personal information, or you have objections to the accuracy of the stored personal information, you can submit a request to us to suspend the processing of your corresponding personal information. We will complete the verification work within the specified time limit, and make appropriate adjustments to the information processing method according to the verification result.

6. Our Personal Information Security Protection Measures

We adopt a multi-layered comprehensive security protection system integrating technology, management and emergency response, to maximize the protection of your personal information from unauthorized access, disclosure, misuse, tampering or damage:

• ‌Technical Protection Measures‌: For all kinds of sensitive personal information including your payment related data, we use industry-standard SSL/TLS protocol to complete encrypted transmission during data transmission, and use AES advanced encryption algorithm for secure storage. We have established a strict access control mechanism, only the employees who need to contact the information to perform their job responsibilities have the authority to access the corresponding necessary data, and all access operations are fully recorded and traceable. Our technical team will regularly carry out security vulnerability scanning and penetration testing for the platform system, to timely discover and fix potential security threats from the outside.
• ‌Management Protection Measures‌: All our employees who may come into contact with user personal information have signed a special personal information confidentiality agreement before taking up their posts, and we organize regular privacy compliance training for all staff, to clarify the strict data protection operation specifications and corresponding compliance responsibilities. We have formulated a complete data security management system, to standardize all links of personal information processing.
• ‌Emergency Response Mechanism‌: We have formulated a special data leakage emergency response plan, and organized regular emergency drills. Once a personal information security incident that may lead to data leakage occurs, we will immediately start the emergency response procedure, take effective control measures to prevent the expansion of the impact, and timely notify the affected users of the relevant situation in accordance with the requirements of laws and regulations, and report to the corresponding regulatory authorities as required.
• ‌Information Storage Period‌: We will only retain your personal information within the shortest period necessary to achieve the purpose stated in this policy. For your order information, we will retain it for the necessary period required for after-sales service and compliance audit after the transaction is completed, and we will carry out anonymization processing after the storage period expires. For your account information, we will complete the deletion operation within the specified working days after your account is successfully cancelled, unless there are other mandatory retention requirements stipulated by laws and regulations.

7. Update and Notification of This Privacy Policy

We may appropriately revise the content of this Privacy Policy when there are changes in relevant national laws and regulations, or when our business of providing outdoor gear services is adjusted, such as adding new service functions or new cooperation modes. When the revised content of this policy involves major changes that reduce your legitimate rights and interests, we will not take effect without obtaining your explicit separate consent.
After we complete the revision of this policy, we will publish the updated version of the policy through the notice announcement on the home page of www.primeoutdoorltd.com, in-site pop-up notification, or send notification to your reserved email. The revised new version of the Privacy Policy will take effect from the date specified in the notice. If you continue to access our website and use our platform services after the effective date of the new policy, it will be deemed that you have fully read, understood and agreed to accept the constraints of the new version of the policy. If you do not agree with the content of the revised new policy, you can choose to stop using our services, or apply to cancel your platform account in accordance with the account cancellation process we provide. You can also view all historical versions of our Privacy Policy through the “Help Center – Privacy Policy” section of our website at any time, and the historical old versions of the policy are only valid within the period before the policy revision.

8. Contact Information

If you have any questions, comments, or suggestions about this Privacy Policy, or you need to submit an application to exercise any of your personal information rights, you can contact us through the following official channels:

• Company Name: PRIME OUTDOOR LIVING LTD
• Website: www.primeoutdoorltd.com
• Contact Email: [email protected]
• Contact Address: 39 George Street, Outwood, Wakefield, WF1 2LH
• Contact Phone Number: +44 1924 806959